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The Zanzibar International Film Festival (ZIFF), in partnership with TRACE Mziki, has announced the East African Music Video Award, a new category that will honor the directors and producers who make East African artists look so good.

The award for best video will not only celebrate East African artists with the vision to create quality music videos, but also the behind-the-scenes teams that make these videos possible.

ZIFF Festival Director Fabrizio Colombo explains further, “this award is a way to promote storytelling development in music videos and encourage the skills of producers and directors who might start out with music videos and then find their way towards feature length films. Recent film like Oscar winning “La La Land” shows how much music and dance are part of the history of cinema.

TRACE CEO for Eastern Africa, Steve Agutu explains further: “The category will further cement our long-standing goal to not only improve the quality of music videos, but also to recognize the people who work to make this possible. The creation of this category is indeed as timely as it is important, and as TRACE we will inject the high standards in music video selection that has propelled TRACE Mziki to its number one status.

A panel of judges from the TRACE Mziki selection committee will select the final nominees from all videos submitted and these videos will be screened throughout the festival.

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I am a journalist, fashion show choreographer, a backstage manager, an actress and the owner of buzzcentral.co.ke. As a journalist, I specifically focus on entertainment and feature writing.

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