ARE YOU A RAPPER? SPRITE RAP CYPHER IS LOOKING FOR YOU
As the highly anticipated NRG Wave event starring the legendary rapper Rick Ross on the April 28
nears, the soft drink brand Sprite have literally ‘thrown their mic’ into the ring.
They have announced the Sprite Rap Cypher, a collaboration of Kenya’s budding freestyle rap artists
who will be showcased at the event where one freestyle rapper will get the chance to perform their
‘bars’ in front of thousands of fans at the NRG Wave event.
Furthermore, the top six freestyle rappers will feature in this year’s first Sprite rap Cypher collective,
with their video being broadcast on the event’s big screens and subsequently promoted on viral
The search for the country’s top 6 freestylers has commenced with a call-out for rappers to submit a
video of their ‘6 bars’ to the NRG Radio Instagram campaign with the hashtag #Spriteyourlyrics for
their chance to be selected.
NRG Radio will further air a live Sprite Cypher Special radio show on their 91.3 FM frequency on
Thursday April 26 at 4pm to showcase and celebrate Kenya’s budding lyricists. The live audiovisual
transmission can be viewed on www.nrg.radio from 4pm on the day.
“We are very excited to provide our consumers with yet another platform to experience great quality
entertainment as they fully express themselves through art. I am looking forward to enjoying some real and
raw cyphers from Kenyans through NRG Radio and crown it off on Saturday with live performances, graffiti and
a lot of Sprite!”, mentions Rodney Nzioka, Senior Franchise Brand Manager from Coca-Cola.