It was a new generation takeover as the latest on October 25 at Day 1 of Lagos Fashion Week, unveiling its new creative director of brand: Iona McCreath. The collection has been featured in Elle USA’s top 10 from Lagos Fashion Week and BET International.
Iona, who has apprenticed with Ann McCreath-Founder of KikoRomeo: her mother’s fashion business since birth, took the bow as she presented the brand’s latest collection. Now co-designing with her mother, she is taking the lead on the silhouettes, while her mother works on the textiles and cutting.
To celebrate this new way of working they chose baptism by fire in presenting at Lagos Fashion Week, the most influential platform in Africa, pioneered by Omoyemi Akerele.
Speaking about her experience Iona said “Lagos is very influential around Africa and acts as a voice of Africa to the world. When people see Africa the first thing they see or hear is Nigerian. That means being able to integrate within the Nigerian market is strategic. It is also very exciting, because of the vibrant entertainment scene, which has helped contemporary arts and culture develop to be at the heart of the economy. Nigerians love fashion and the collection has been very well received.”
The Kikoromeo SS2019 collection consisted of 28 looks, 5 women and 23 men. The colours and contrasting textures drew inspiration from the places where oceans meet sands all around the African continent.
Filled with golden browns to slate greys, accented with dusty beiges and sunshine yellows, with shades of marine blue that trail through all pieces. The brand’s signature overalls aka jumpers were presented for men and women in a variety of tie dyed, batiked and drip painted variations.
These are already a hot favourite of artist Blinky Bill, whose latest beats hit the air as the models paced the runway. Other key items were the hand painted tunics, beautifully cut pants and an adire kilt.
The collection was accessorized with fishskin bags, which had been done by accessories brand Baobab for KikoRomeo. The whole look was young and fresh, styled by Moses Ebite.