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Celebrated gospel artiste and Ariel Brand Ambassador Mercy Masika, will next week unveil a campaign dubbed Ultimate Guarantee to reward Domestic Managers (DMs) across the country.

The reward program pegged on the launch of the new and improved Ariel hand wash detergent offers a unique opportunity for house owners to express their appreciation to their domestic managers for diligently assisting in the smooth running of the home affairs.

As an ultimate guarantee, Ariel will assist in meeting part of the DM’s financial pains, by asking the home owners to nominate their DMs for a reward. 200 DMs will then be selected and awarded.

Speaking on why the campaign is close to her heart, Masika states, “We are known to reward people for the efforts they put in improving society but we don’t often recognize the amazing work done by our domestic managers. As part of the Ariel family, we hope to touch the lives of these underappreciated women by offering them various tokens of appreciation.”

Mercy Masika, with multiple chart-topping hits and several accolades to her name, has also been working on an Ariel jingle that will be featured in the new and catchy Ariel TV advert. The jingle presents a unique aspect of gender roles by proving that washing clothes is not only a woman’s job but a duty that can also be tackled by men.

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I am a journalist, fashion show choreographer, a backstage manager, an actress and the owner of buzzcentral.co.ke. As a journalist, I specifically focus on entertainment and feature writing.

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