CREATIVES DIANA OPOTI, MUTUA MATHEKA, JOY MBOYA & TIM RIMBUI CHAMPION NEW CAMPAIGN
Hennessy Very Special launched the second installment of its distinctive brand campaign – Never Stop. Never Settle, at an event held at Aspire Centre, Westlands.
The event brought together creative’s from different fields for a panel discussion, highlighting the state of the creative industry in Kenya.
Photographer Mutua Matheka, one of the creative entrepreneurs featured in the campaign said that “Whereas Hennessy has been strongly linked to music, I am humbled to be part of this new revolution that focuses on other forms of art besides music. Through the Never Stop. Never settle campaign, Hennessy is inspiring and encouraging many young creative entrepreneurs to scale greater heights.”
One of the panelists at the creative entrepreneurship discussion, Music producer & Founder Innovator Music Tim Rimbui added that “There is a need for creative’s to network in such forums in order to reach a wider audience and showcase their crafts.”
Other panelists present included, Joy Mboya Executive Director-The GoDown Art Centre, Diana Opoti-Founder Designing Africa Collective and Sammy Lusiola–Reelforge Media.
The new Hennessy Very Special campaign highlights eight real-life creative entrepreneurs from Kenya, South Africa, Nigeria and Ivory Coast, delving deep into each of their unique stories to discover how inner drive, confidence, passion, and talent can create chain reactions, and unite millions.
From digital music start-ups, photography, choreography and film production, these individuals exemplify a generation of innovation and leadership, who break through convention to create a different kind of world.