TRACE TV ACQUIRES PAN-AFRICAN VOD SERVICE BUNI.TV

TRACE TV has announced the acquisition of pan-African VOD service Buni.tv, in preparation for the launch of its own VOD platform TRACE Play, which is scheduled for later this year.

As part of the deal, TRACE secures the Pay TV and VOD rights to highly sought-after comedy shows Nigerias Ogas At The Top and Kenyan The XYZ Show, produced by Buni.tv’s sister company Buni Media.

“TRACE and Buni.tv share the same strategic vision in that we believe that VOD is the future of television,” said TRACE CEO Olivier Laouchez. “We also share the same analysis that the success of any VOD service in Africa will depend on whether it can source and offer high quality original African content.”

As a first step, Buni.tv will be hosted under the TRACE Play banner, although the plan is eventually for both services to fully merge. Buni.tv’s existing subscribers will have access to the full TRACE Play catalogue, which will include at launch thousands of hours of African and international content.

“Critical mass is crucial for the success of any VOD service,” said Buni.tv’s CEO Marie Lora-Mungai. “As the African VOD market becomes increasingly competitive and sophisticated, we are thrilled to join forces with a solid and forward-thinking partner such as TRACE.”

TRACE’s acquisition of Buni.tv also means that Lora-Mungai will join TRACE to consult on the company’s content development strategy for Africa.