CHROME VODKA RENEWS MULTI-MILLION SHILLING PARTNERSHIP WITH SAUTI SOL

Kenya Breweries Limited (KBL) renewed its multi-million shilling brand endorsement deal with leading afro-pop group, Sauti Sol who will continue to be the brand ambassadors for the company’s newest vodka brand, Chrome.

The band will continue to drive Chrome’s marketing campaign Dream Big, Be bigger #ShineOn which will include a series of nationwide concerts, on ground activations and the release of limited edition Chrome Vodka packs. The campaign will see KBL invest significantly to grow the brand.

“The partnership between Sauti Sol and Chrome Vodka is a step in the right direction for Kenya’s music industry. I believe it is the first of many and based on this relationship, corporates and musicians will start many other lasting relationships. I hope this restores goodwill in the Kenyan music industry, which has sometimes been viewed as non-profitable and incompetent. This makes a difference not only for Sauti Sol but for Kenyan musicians at large.”  Bien Aime Baraza of Sauti Sol

“Sauti Sol embodies #ShineOn  this why we are in the position we are today. As a group and friends, we’ve gone through a lot of hurdles along the way but we never lost focus of our dreams and that is how we got to where we are. On top of all that, we still Dream Big.” Willis Austin Chimano of Sauti Sol.

The second phase of the campaign will officially be launched at an exciting consumer event in Nairobi.

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