HUDDAH PARTNERS WITH CELLULANT TO INCREASE HER COSMETICS DISTRIBUTION

Pan-African Payments company, Cellulant, has built Africa’s first Augmented Reality (AR) powered try-on experiences in Facebook Messenger.

As part of the roll-out programme, Kenyan brand Huddah Cosmetics, has been selected as the first social commerce merchant on Mula to launch the platform; leveraging on Facebook to provide a unique product discovery shopping experience for their customers.

The success of Huddah Cosmetics, a beauty company, is credited to its founder, Kenyan model and entrepreneur, Alhuda Njoroge better known as Huddah Monroe.

Born and raised in Nairobi, Huddah has captured the attention of the Kenyan masses and enjoys a huge following on Social Media. Launched in 2016, Huddah Cosmetics provides a solution to long lasting day-to-day makeup needs for African women.

“I started my company out of pure passion and vision to offer every woman a product that celebrate the diversity of African beauty. Huddah Cosmetics is for every woman who is strong-willed, outspoken and stands for what they believe regardless of what the society thinks,”says Huddah Monroe.

“I am excited to be the first Hustle-preneur to work with Cellulant and Facebook as they launch Mula shops using Augmented Reality on Facebook Messenger. This is an opportunity for my company to give a unique online shopping experience of our beauty products to our customers in a way that has never happened before,” she added.

According to Cellulant’s Chief Product Officer Faizal Mirza, “No matter how you look at the future of innovation in Africa- the future is in providing a seamless experience in a space that is currently fragmented. This partnership with Facebook allows us to do so for a segment that is often neglected when considering the economies of scale in Africa. This is the beginning of our journey to offering seamless, smart and connected digital payment experience to our customers across Africa. Fundamentally, we will be able to connect one of Africa’s growing base of micro-merchants’ gig economy a.k.a Hustle-preneurs to their ever mobile and digital customers”, says Faizal.

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