AFRIPODS TO PAY CONTENT CREATORS BY DECEMBER

Afripods Africa has announced that it will be paying Kenyan creators hosted on its platform by the end of 2022. The announcement was made by Afripods CEO Molly Jensen during an exclusive interview on Trace Fm to mark the World Podcasting Day on September 30. The interview, hosted by Calvin Wanguku, a renowned podcaster and radio presenter also played host to podcasting queen Adelle Onyango and Kevin Y Brown who is also a podcaster and the chief content officer and strategy at Afripods.

“I think it is a day that we can pause and reflect first on the work that we have all put in as African podcasters and also speak to the gaps in the industry and how we can fill them but overall it is to celebrate that we have come a long way,” said Legally clueless podcaster Adelle Onyango.

Founded in 2017, Afripods gives listeners a platform to listen to their favorite podcast, new voices and great stories produced by Africans, and people interested in Africa, as a truly emerging digital market wherever they are. Though the podcasting industry has existed for over two decades now, podcasting gained traction only six years ago as more and more podcasting platforms came up. Listenership across Africa has also grown.

“Our goal is to make sure African creators can take up as much space as possible and that they get paid for their genius”. Said Kevin Y Brown, adding that “We have an amazing team that helps us to grow the podcasting industry in Africa and make sure we give people voices, preserve our culture and language so that future generations can have an authentic African experience.”

Speaking on capturing value for content creators, the mics are on podcaster and Good Morning Trace show host, Calvin Wanguku said that it was 5 months before they could monetize the podcast and even though they did not start it with the aim to make money, it was good to capture that value. “I got my first pay check on legally clueless at episode 42 or 52, this means I worked 52 weeks before I could earn from podcasting” said Adelle adding that she had to figure out where advertisers would sit on her podcast, how they would get value and how she ensured that it doesn’t change the listening experience for her listeners.

“Ultimately when we are talking about making money, right now there aren’t many platforms paying African content creators. So, it is a problem that Afripods has an opportunity to solve. So, Afripods will be paying Kenyan Content creators before the end of the year”, announced Molly Jensen, CEO Afripods adding that this is the best time for African creators to embrace podcasting and digital audio content because now they can capture their value through monetary gains.