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Smirnoff Battle of the beats a 12-week competition will see up and coming DJ prospects from across the country meet and battle it out on the decks each week to find the next big Kenyan entertainer.

Speaking at the launch event of the competition, KBL Managing Director, Mrs. Jane Karuku, said the exciting new prospect was in line with the company’s commitment to continually engage with their consumers at their specific touch-points as they continue to provide consumer-led options for the evolving consumers.

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We are extremely proud to introduce the Smirnoff Battle of the Beats competition to Kenyans. The exciting new proposition leverages on the creative talent of Kenyan millennials and a booming entertainment industry. The competition is part of our broader agenda to create consumer led campaigns that address changing tastes and preference across a diverse category of consumers in the Kenyan market.

We are confident the Kenyan entertainment scene will benefit massively from such talent-based initiatives that present options for Kenyans to maximize their talents and preferences through our vibrant Smirnoff brand,” said Mrs. Karuku.

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The competition feeds into the larger Smirnoff Mix Experience, an ongoing cross-country sensitisation campaign to educating consumers on their perfect cocktails options including the Smirnoff cocktail jug serve.

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I am a journalist, fashion show choreographer, a backstage manager, an actress and the owner of buzzcentral.co.ke. As a journalist, I specifically focus on entertainment and feature writing.

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