THE KANSOUL RENEWS CONTRACT AS BRAND AMBASSADOR OF BLUEMOON VODKA

The Kansoul, renewed their partnership with Bluemoon Vodka as its Brand ambassadors for another year in another show of the growing stature of the Kenyan creative industry.

The trio of Madtraxx, Mejja and KidKora signed up with Bluemoon Vodka last year and has since headlined shows for the brand and participated in consumer engagement events.

“We are excited with this partnership as we will be impacting our fans more meaningfully through networking and mentorship opportunities,” said Madtraxx.

Through their style of music, the Kansoul has made a name in the Kenyan music scene since 2004.

“We are pleased to be renewing our engagement with the Kansoul. In the last one year of our engagement, the idea of ‘Get the Party Started’ has been re-imagined through their infectious vibe. Our partnership with the Kansoul offers us insight into the culture and lifestyle of our target consumer thereby enabling us to serve them better and we have seen this with the tremendous growth of our new Bluemoon vodka flavors since we introduced them last November under the theme ‘what’s your flavor,” said Nyawira Kariuki Head of Marketing at Africa Spirits Limited (ASL)

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