DJ ROUDGE WINS SMIRNOFF BATTLE OF THE BEATS

DJ Roudge was crowned the ultimate Kenyan entertainer in pulsating season finale event of the exciting inaugural season of the DJ competition; Smirnoff Battle of the Beats.

The winner received a full DJ Kit, a contract with a local radio station for a year, while the runners up received DJ Kits and Mac Book Pro.

The 12-week DJ competition that began just over two months ago, saw hundreds of DJ hopefuls audition from across the country with a final 20 deejays chosen to form the Smirnoff Battle of Beats Academy.

These talented individuals battled it out week on week through tasks centered on the Smirnoff brand pillars; Music, Dance, Fashion and Art.

They were also mentored by Kenya’s top DJ’s for a period of eight weeks. While still at the Academy, the contestants got hand-on skills by performing at various occasion such as Koroga and in local radio stations, in a bid to upscale their skills.

According to the Principal Mentor, DJ Stylez, the contestant received training that cannot be equated to cash, “Under the pupilage of some of the finest Deejays in the Kenyan space including; DJ Xclusive, DJ Hypnotiq, DJ Joe Mfalme, DJ Pinye, DJ Mellow, DJ Pierra Makena, DJ Adrian, DJ Crème dela creme, and DJ Suraj the contestants were guided on key facets of the industry including; Music production, Personal Imagery and Branding, financial planning, Entrepreneurial capacity building among others key competencies.”

The final showdown at the Uhuru Gardens Ground saw all three finalists; Twin the DJ, DJ Roudge and Zack the Maestro showcase their skills on the decks to thousands of fans.

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