GLENFIDDICH UNVEILS SOPHISTICATED REDESIGN IN KENYA

Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies.

The new packaging is currently being rolled out in Kenya, making it the first market on the continent to unveil the refreshed look.

The bold new look celebrates Glenfiddich’s maverick beginnings and family-run heritage and combines it with a more sophisticated and elegant design.

The 12 Year Old has been given a refined makeover and is now known as the ‘Our Original Twelve’, defining it as the brand’s signature expression.

Meanwhile, the 15 Year Old has been rebranded as ‘Our Solera Fifteen’, as a more overt celebration of the brand’s Solera system; a true innovation in the whisky industry.

The redesign creates stand out through a fresh and distinctive new look, and is intended to appeal to current drinkers, as well as entice those around the world who are keen to discover the wonderful world of single malt whisky.

Mulunda Kombo, National Brand Ambassador highlights: “We are delighted to be the first market on the African continent to unveil the new look. The redesign has a distinct reference to Glenfiddich’s heritage and draws on inspiration from the special place where it is produced, Speyside.

The flagship range of expressions is not only the world’s most awarded single malts but is also decidedly favoured in Kenya. We believe that this contemporary look will be appreciated by our community locally but will also encourage new whisky enthusiasts to delve into our taste experience.”

Other expressions by Glenfiddich will be rolled out subsequently with the Small Batch 18 Year Old following suit in 2020, and the exceptional 21 Year Old in 2021.