INFINIX PARTNERS WITH KENYAN FASHION DESIGNER SALLY KARAGO TO LAUNCH A COLLECTION INSPIRED BY TURKANA CULTURE

Infinix are peeking into the high-end phone market with their Zero 8 flagship series.

The company partnered with fashion legend Sally Karago to launch Zero 8 which is the company’s flagship series for 2020/21.

To top it up, they also had singer Tanasha Donna, TV celebrity chef Ali Mandhry and Sue Na Jonnie actor Catherine Kamau.

According to Infinix, Karago’s partnership who is a high-end designer is geared towards raising the company’s brand position and perception in the market as a high-end phone.

Mike Zhang, Infinix Kenya Brand Manager said that it was also part of a broader push to combine tech with fashion to create products that are a fusion of design and innovation.

“Infinix is taking a step to be more premium and able to compete and be the face of this new direction as a fashion-conscious brand. This direction is very much in tandem with our target customers, whose lifestyle can be described as image and fashion-conscious and trendy, with a taste for high-end gadgets,” he said.

Karago designed garments for the three celebrities who graced the launch, which were inspired by the Turkana culture.

Her fashion collection has been made using local African fabrics and beads for accessories all drawn from the Turkana culture.

The design features diamond-shaped elements which are the main design concept for the Zero 8 smartphone and feature the main colours of the Infinix brand, which are green, black, and white.

The stylish and fashion-focused Infinix Zero 8 runs on Android v10 operating system, with its key feature being the presence of a Media Tek Helio G90 processor.

This, combined with 128 GB ROM and 8 GB RAM, will enable consumers to experience improved speeds and overall device performance, including quick upload and download times and an amazing experience with the apps, compared to its predecessor Zero 6.

It also comes with, 90Hz Full HD Display and G90T processor which means enhanced performance on the screen and for the cameras, including the wide-angle, ultra-wide-angle and rear cameras that will take photographic performance to a new level.

On the front, for the first time ever, the company has released a device with two selfie cameras (48 + 8MP), fitting them in a punch-hole setup. At the back, there’s a 64-megapixel main sensor headlining the quad-camera setup housed in the diamond-style bump.

Smartphones have become a key aspect in everyday life, enabling many people to run their businesses from the comforts of their seats and giving them access to the outside world.

Over the last few years, the partnership between tech companies and fashion houses has witnessed tremendous growth.