DANCE YOUR STYLE LAUNCHED IN KENYA

Red Bull in partnership with Trace Eastern Africa has launched the first-ever Kenyan chapter of Dance Your Style, a global dance challenge that celebrates street dance. The challenge, which is in its second year, will take on a digital format and make use of Tik Tok, the official dance trending App.

Dance Your Style competition is a battle concept that brings out the different personalities and characters of street dancers through challenges that include spontaneous change in music during performances. It comprises of one on one (head to head) battle in any of the street dance styles including breaking, hip-hop, popping, locking and Bboy dancing and other street dance styles.

Unlike any other dance show, Red Bull Dance Your Style does not have pre-selected judges to run the show; instead the winner of each battle is selected through a crowd vote. The Challenge is about performance and dancer showmanship first, ahead of judging on the more technical aspects of a style. By allowing the crowd to be the judges, dancers are free to really express their personality and character, as in the end the dancer who triumphs will be the one who can win over the crowd with their performance and individuality.

Competitors do not have the liberty to perform to pre-selected music, instead, the DJ spins well known commercial tracks and does a random selection to test the different genres of street dance. The ability to remain on top of your game through the battle is what true street dance is about and that is the culture Red Bull aims to preserve through this global competition.

The Kenyan wave kicks off with submissions starting from November 5-15. Select dancers will attend a training workshop run by a ream of renowned dancers, choreographers and nutritionists who will enhance the dancers’ skill sets and morale to set the pace for Kenya in the Dance Your Style global championship in 2021.