TIKTOK STARS NATASHA GWAL AND NITA FEATURED IN DOOH CAMPAIGN

TikTok launched the first Dooh campaign in Sub-Saharan Africa featuring top creators.

The billboards feature short clips of the #TopCreator2022 finalists, Natasha Gwal, an entrepreneur and fashion model. Who recently, she walked away with the TikTok Top Creator East Africa 2022 accolade. Joining her is beauty enthusiast Nita who took home the East Africa Runner-Up award, courtesy of her artistic make-up tutorials.

“Our goal for this campaign was to leverage the reach of DOOH as a medium to provide a platform for our creators to share their stories. The strategically-placed digital billboards featuring Top Creators across SSA serve as a beacon of inspiration for the local communities and amplify the joy these creators have been unlocking within TikTok for 2022.” Commented Boniswa Sidwaba, TikTok’s Head of Content Programming in Sub-Saharan Africa (SSA).

“Digital signage and other DOOH advertising offer interesting and unique opportunities while sharing similarities with TikTok’s renowned short-form content that has driven its popularity throughout Sub-Saharan Africa and the globe.” She added.