As part of Africa Day celebration on May 25, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign.
Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way Africa is viewed on the international stage.
Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot ‘vlog-styled’ short stories provide a glimpse of the creators’ world and highlights how being African inspires their creativity. Artistes on the campaign include: Fena Gitu, Octopizzo, Fhatuwani Mukheli, Jacqueline Acheampong – Gyakie, Enioluwa Adeoluwa, Njang Mengu, Qhamanande Maswana and Adesokan Emmanuel – Shanks Comics.
The company is running a dedicated community Reels challenge – #ShareYourAfrica, encouraging the African community on Instagram to celebrate their authenticity – whether through dance, music, fashion, food or art. For Africa Day Meta will be holding a fireside chat with a selection of key figures from across the continent – exploring the global impact of Africa’s youth and how platforms like Instagram are helping to fuel their global appeal.
Commenting, Kezia Anim-Addo, Director of Communications, Sub-Saharan Africa, Meta, said: “We’re thrilled to celebrate Africa Day this year by amplifying the stories of just some of our talented rising stars from across the continent who are shining a spotlight on African culture, music, food, dance, fashion, and so much more in their own voices.
Every day, we see young African creatives use Meta technologies, like Instagram and Facebook, to share their stories, express themselves, and bring people together in incredible and inspiring ways. We’re proud that our technologies have a role to play in amplifying these voices and stories, both locally and globally.”
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