NJUGUSH, CAROLINE MUTOKO, TATIANA KARANJA & MURUGI MUNYI IN NEW CADBURY CAMPAIGN

Cadbury has partnered with Njugush, Caroline Mutoko, Tatiana Karanja, Soila Soittara, Julie Nduva and Murugi Munyi in new campaign that seeks to improve the balancing act of parenthood by emphasising parents to spend quality time with their children through storytelling.

During the launch of Give a Generous Voice Story Time campaign Cadbury unveiled its homegrown audio library that encourages storytellers to record their voices. The audio stories will be loaded onto an e-library at Cadbury Africa to allow families enjoy story time with their loved ones. 

The initiative is aimed at bringing families together by making storytime more accessible and enjoyable allowing parents to step back from their busy lives and enjoy magical audio stories. “Reading story books with my children is what has made my daughter walk around with a book and my son become a proficient reader at the age of five! Storytime has made it easy for me to spend more time with them,” says Caroline Mutoko, a mother of two. 

“As a brand that is rooted in the spirit of generosity and bringing people closer together, Cadbury has been on a three-year journey with the nation of storytellers to curate a digital library of 150 relatable children’s stories. The next stage of this journey is to bring these stories to life by adding African voices to the digital library and ensure that children throughout the continent continue to enjoy story time.” Says Langa Khanyile, Mondelez ROA (Rest of Africa) Marketing Lead.

 You can also share the magic of story time by visiting the Cadbury library at https://www.cadbury.africa/ourownwords/ , selecting an E-book and clicking on the microphone to record themselves narrating a story or they can visit Cadbury Generosity Story Time Studio and adding their voice to a homegrown story for other families to enjoy. “We look forward to seeing the positive impact this initiative will have on us all and seeing them share many special moments with their loved ones,” adds Langa Khanyile.