BENSOUL RELEASES 2ND ALBUM THE PARTY & THE AFTER PARTY

Multi-award-winning artist, Bensoul, has released his much-anticipated second album, The Party & The After Party. The album is a testament to his musical evolution and creativity which comes as Bensoul embarks on a new chapter as an independent artist with his own record label, Sudah Nation.

After parting ways with Sol Generation, Bensoul took a bold step towards independence by establishing Sudah Nation. The move allowed him to have full creative control over his music, paving the way for his new album. His journey reflects the challenges and triumphs of navigating the music industry independently, highlighting his resilience and passion.

The Party & The After Party is not just an album; it’s an experience. With its eclectic mix of sounds and storytelling, Bensoul invites listeners to a musical journey that celebrates life’s highs and lows. Each track offers a unique narrative, reflecting his diverse musical influences and deep connection with his audience.

According to Spotify, in the last 12 months, Bensoul’s tracks have appeared on over 300,000 playlists, showcasing his widespread appeal. His music resonates predominantly with younger adults, with 33% of his listeners aged 23-27 and a significant portion aged 18-22. His audience leans slightly towards males listeners,with 57% and 40% female listeners.

Bensoul’s music has a global footprint, with top streaming countries including Kenya, Uganda, the United States, South Africa, the United Kingdom, Tanzania, Nigeria, Canada, Germany, and Australia. Over the past 28 days, his most streamed songs include Nakufa, Navutishwa, Elevated, Thick Thighs, and Nairobi featuring Mejja.