GUARANTY TRUST BANK LAUNCHES GTMALKIA: A TAILORED BANKING SOLUTION FOR WOMEN

Guaranty Trust Bank Kenya has taken a major step toward inclusive banking with the launch of GTMalkia, a specialized banking product designed for women seeking enhanced financial services. 

This innovative offering provides greater value, accessibility, and financial control, empowering women to secure their present and future economic well-being. The bank understands that modern women demand more than just basic banking services, they seek solutions that align with their goals, lifestyle, and long-term aspirations. 

GTMalkia delivers a comprehensive package combining financial benefits, wellness perks, educational resources, and generational wealth-building opportunities, all while ensuring attractive financial returns.

Speaking during the launch event, Mr. Jubril Adeniji, East Africa Regional Managing Director of Guaranty Trust Bank Ltd, stated, “This account is a lifestyle platform for visionary women, it rewards ambition, encourages wealth creation, and recognizes the holistic needs of today’s accomplished woman. Based on our commitment to supporting Kenyan women in the pivotal role they play in developing the Kenyan economy and society at large, we have developed GTMalkia to support their journey not just financially, but in every aspect of their personal and professional growth.”

Key Features of the GTMalkia Account include: Competitive interest rates on both primary and sub-accounts, exclusive access to GTBank World Credit and Gold Debit Cards, GTBinti sub-account for teenagers, including debit cards and financial mentorship resources, annual Financial Literacy Conference designed for women, special discounts at partner spas, salons, gyms, healthcare providers, and boutiques. Health check-ups and a luxury year-end getaway for top-performing savers and refer a friend program with attractive reward vouchers.

 “For the first time, we are extending that crown to the next generation through our GTBinti sub-account, where teen daughters can begin their financial literacy journey early. Because true empowerment is not just what we offer today, It’s what we build for tomorrow. And while GTMalkia begins with women and girls, we want to assure you that the boychild is not forgotten. We are thoughtfully considering a complementary solution that will ensure every teen girl or boy has the opportunity to grow into a financially empowered future,” the Adeniji added. 

Studies indicate that Kenyan women constitute nearly half of the national workforce, playing a crucial role in both formal and informal business sectors. Their economic impact is undeniable, with approximately 36.1% of middle-to-high-income earners (387,418 individuals) being women. This growing demographic shows the need for financial products that cater specifically to their ambitions and lifestyles.