CHROME LAUNCHES NATIONWIDE SEARCH FOR GRAFFITI ARTISTS FOR UPCOMING CAMPAIGN

Top spirits brand Chrome, has announced an exciting new opportunity for graffiti artists across the country to design the next iteration of its famous souped-up matatus colloquially referred to as nganyas. 

The call to action is part of the buildup to the launch of the brand’s #HonourTheStreets campaign, which aims to celebrate and elevate Kenya’s vibrant street culture.

Part of the #HonourTheStreets campaign involves inviting local artists to submit their graffiti designs, along with their neighbourhoods and personal stories, for a chance to see their work showcased on Chrome’s iconic matatus. 

“As a brand, we are built around our recognition of the powerful stories that the Kenyan streets tell through art,” said Lilian Mbugua, Brand Manager for Chrome Trademark. “By involving local graffiti artists in our campaign, we are not just designing a vehicle; we are creating a canvas that honours the creativity and spirit of Kenyan communities.“

Submissions are open to all graffiti artists, 18 years and above, who can demonstrate a strong connection to their local community through their art. Entries will be judged based on artistic merit, narrative strength, and the artist’s link to their neighbourhood. The selected design will be unveiled in a special event, marking a new chapter in Chrome’s ongoing engagement with street culture.

Artists interested in participating should submit their work via direct message to the Chrome Kenya Instagram page by 31st August 2024. The winners will be announced on September 10, 2024, with the new Chrome nganya debuting on the streets shortly after.