PRESIDENT UHURU KENYATTA 4TH MOST FOLLOWED LEADER IN SUB SAHARAN AFRICA

Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President Joko Widodo, with 12.2 million followers, who more than doubled his followers over the past 12 months, according to the newly released 2018 World Leaders on Instagram study by leading global communications agency BCW (Burson Cohn & Wolfe). With 10 million followers, U.S. President Donald Trump is in third position.

Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431 thousands followers, ahead of Rwanda’s President Paul Kagame and Nigerian President Muhammadu Buhari with more than 165,000 followers each.

The data collected on October 1 shows that Kenya’s Uhuru Kenyatta has about 95 thousand followers, making him the fourth most followed leader in Sub Saharan Africa.

The study analyses the activity of the 426 Instagram accounts of heads of state and government and foreign ministers, 100 more than in the 2017 study, using aggregate data from Facebook’s CrowdTangle tool.

As of October 1, 2018, the accounts have a combined total of 98.3 million followers and published 98,372 posts in the past 12 months which have garnered a total of 860.4 million interactions (comments and shares).

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