MULTICHOICE KENYA HOSTS 2020 CONTENT SHOWCASE, NEW SHOWS SET TO PREMIERE

MultiChoice Kenya hosted its first annual content showcase under the theme A never ending story of value. The showcase unveiled a raft of new shows that DStv and GOtv subscribers can look forward to in the coming weeks.

Speaking at the showcase, De Villers, MultiChoice Africa Chief Executive Officer reiterated the contribution that the company has made in Kenya over the last 25 years. He said, “MultiChoice Group has heavily invested in the Kenyan market over the past 25 years. Our contribution has been one of creating shared value in the broadcasting sector in the country.

We have not only invested in the best local and international content, but we have also established long-term partnerships through the value chain which has helped grow and develop communities and families across Kenya.”

MultiChoice Kenya Managing Director Nancy Matimu said the business had invested a total of $573.8M in direct and indirect investment to the Kenyan GDP over a 4-year period running from 1 April 2015 – 31 March 2019, one-quarter of which was channeled towards supporting the local entertainment sector.

“This contribution can largely be seen in the society and especially in our local creative industry. Over the past 5 years, we have put in Sh13.8 billion ($138 million) which has been spent on Maisha Magic channels and infrastructure investments to ensure we can offer premium high-quality local entertainment for our customers.

The result of this has created an impact on over 200,000 families through jobs created through our productions, acquisition and commissioning of local shows. This amounts to a total Sh8.17 billion (USD 81.7Million) in GDP uplift from employment generated through our support of the local content industry,” said Matimu.

The company also announced the addition of four new channels set to launch on the DStv platform from September 14, 2020.

Among the shows unveiled today and set to premiere on various dates within this financial year are: TLNovelas: An English-dubbed Mexican telenovela pop-up channel. KIX an action channel that will bring viewers all the best scenes from all-time favourites such as Jackie Chan to Bruce Lee.

Timeless Drama Channel will offer a unique genre of high-budget English-dubbed series from Turkish producers set in the background of beautiful Istanbul. TVN will be an explosion in K-Pop and K-drama offering Korean content. Zoomo a pop-up channel for kids with a unique mix of live action wildlife combined with animation, puppets – child-friendly factual programs.