FASHION TAKES CENTRE STAGE AT DRIP IN THE CITY EVENT

Instagram over the weekend hosted an event dubbed Drip in the City that brought together young people to Nairobi’s City Hall Way for a content capture experience.

In collaboration with the Nairobi City County’s Nairobi Festival, the event tapped into the current pop culture movement that has seen Nairobi streets on Sundays dotted with smartly dressed young people and photographers taking videos and pictures of the city’s scenic streets to post on social media.

The colorful event connected with young people over their interest in fashion and street photography through photo ops that were staged across City Hall Way. The photo ops encouraged young people to create pictures and videos while expressing themselves in an authentic way with their communities on Instagram.  

Speaking during the event, Janet Kemboi, Communications Manager for Eastern Africa at Meta, emphasized that Instagram is rooted in promoting creativity and community for young people and that this event was one way of doing that.

“We are plugging into a moment that young people in Nairobi care about and we wanted to take it to the next level through this “Drip in the City” event-a content capture experience encouraging everyday creativity through fashion and street photography in Nairobi. We want to help young people in Kenya to establish their voice, share their story and connect and express themselves through Instagram’s Reels, Stories, Feed, Live and more.”

The event was also graced by well known young creators such as Crazy Kennar, Sheila Kwamboka, Eli Mwenda, Wanjiru Njenga and Trevor Silaz who shared insightful tips to assist the young people at the event unlock their full potential on Instagram.

On her part,  Suzanne Silantoi, Nairobi City County CECM – Inclusivity, Public Participation & Customer Service   said; “Nairobi City County is keen to see the growth of young people. We are happy to see that the waiver that Hon Johnson Sakaja lifted on street photography in Nairobi on Sundays is yielding great results. As a County, we are committed to supporting young innovative minds and by working with brands such as Instagram,  we believe we will create a more conducive environment for young people to thrive through creative art forms such as fashion and  street photography. ”  

Also present at the event was  Dance 98 Kenya, a teen dance group who entertained the crowd with a storm dance as  Pesos and Nairobi Apparel District young fashion designers also exhibited their recent collections at the event.