SAUTI SOL LAUNCH CAMPAIGN TO CELEBRATE 10 YEARS OF LIVE AND DIE IN AFRIKA ALBUM

Africa’s most celebrated music groups, Sauti Sol, has announced the launch of the #LADIAat10 campaign, celebrating the 10th anniversary of their iconic album Live and Die in Afrika. The campaign honours the album’s legacy and its impact on African music since its original release on November 21, 2015.

The campaign will engage fans through various activities, including a special fan cover series and new music releases. Fans are invited to create and share their own covers of songs from the album, helping to celebrate the music that has defined a generation of African music lovers.

“Live and Die in Afrika was our love letter to home, to who we are and where we come from,” said Sauti Sol. “Ten years later, we’re excited to celebrate that journey with our fans and to give the music a fresh new sound.”

The celebration features two main components: Fans can participate by: Creating acoustic or instrumental covers of their favourite songs from the album. Posting videos on Instagram or TikTok Sending collaboration requests to @sautisol and @solgenerationpublishing. Using the hashtag #LADIAat10and sharing their age when the album was first released.