MAINA KAGENI & ADELLE ONYANGO HEADED TO MONACO FOR F1 GRAND PRIX THIS WEEKEND
Kenya Breweries Limited has unveiled radio personalities Maina Kageni and Adelle Onyango as Johnnie Walker Brand Ambassadors for the ongoing, Experience Formula 1 with Johnnie Walker Promotion.
The brand ambassadors were announced at a ceremony attended by KBL MD Jane Karuku, ahead of their trip to watch Formula 1 Grand Prix in Monaco this weekend.
Maina and Adelle will join other Diageo Global Influencers in Monaco a Grand Prix race described as the Jewel in the Formula 1 Crown circuit.
While speaking at the unveil ceremony, Ms Karuku said, “Today’s consumers are increasingly sophisticated and are seeking new experiences. Therefore, such partnerships are welcome since they will enable our consumers to associate with the brand in an unconventional way.”
At these races, winners will also enjoy access to the Johnnie Walker VIP hospitality tent. The Formula 1 Grand Prix circuit, which kicked off in March, comprises, 21 races spread throughout the year until November. So far, five of the races have been held in Australia, Bahrain, China, Azerbaijan and Spain.Views: 1045