WYRE & RICCOBEATZ TO JUDGE YAMAHA ROAD MUSIC CHALLENGE

In a bid to boost talent and foster creativity amongst the Kenyan youth; Yamaha by CFAO Motors launched the Yamaha Motors Road Music Challenge.

The 2-month competition will require participants to share a video recording of themselves singing to a special Yamaha music track that will see the overall winner ride away with a Brand-New Yamaha Scooter Motorbike while 1st Runners up & 2nd runners up take home Sh100,000 and Sh50,000 respectively. 

The competition is open to all Kenyan citizens above the age of 18 while those under the age of 18 years must obtain parental/guardian consent to enter the competition.

Speaking during the launch event CFAO Motors Managing Director, Arvinder Reel encouraged Kenyans to participate in the challenge and showcase their creativity and talent “The Yamaha Motors Road Music Challenge is not just a competition; it is a celebration of the power of music to unite, inspire, and uplift us. Through the brand’s slogan “Revs Your Heart,” we are calling on all Kenyans to bring to life their creativity and talent to boldly express their feelings through this challenge. I believe that by doing so, we shall be inspiring the next generation of musical talent.”

To take part in the competition participants must follow Yamaha by CFAO Motors on Facebook, Instagram & Twitter & download the tune from the link on the social media pages or CFAO Motors Kenya website. Participants should then record a video of themselves performing to the beat and include the words “Rev with Yamaha”. Once this 

has been done participants will need to upload their videos on their Social media while tagging Yamaha by CFAO Motors & 3 friends while utilising the hashtags #YamahaByCFAOKe #YamahaMotorsRoadMusicChallengeKE.

The top 50 videos with the most likes on social media will be assessed and approved by the competition’s judges Wyre Da Love Child and Producer Riccobeatz to proceed to the next rounds. The Yamaha Motors Road Music challenge is part of CFAO Motors’ long-term agenda of creating long-lasting avenues to facilitate interaction with customers across all age groups.