INSIDE SAMSUNG’S MOST GLAMOROUS GALAXY HANGOUT YET

Samsung Electronics East Africa has reimagined fan engagement by hosting Galaxy Hangout an exclusive gathering for the Samsung Galaxy community that also served as the launch event for the new Galaxy A37 and Galaxy A57. Attendees enjoyed an up-close, hands-on exploration of the latest mobile technology.

Bringing more premium features to the mid-range segment, with the theme For the Moments That Matter, Galaxy Hangout moved beyond technical specifications to celebrate real-world creativity, demonstrating how mobile devices can reflect the energy and rhythm of urban life.

A key highlight was the immersive AI and Camera Masterclass, led by photography expert Edwin Waweru and Samsung Product Manager Ryan Mule. They showed how the built-in intelligent tools in the Galaxy A37 and A57 series can remove unwanted elements, enhance older images, and automatically adjust camera settings in real time.

Curated photo displays and live demonstrations highlighted features such as pro-grade lenses, 4K video stabilisation, and Nightography mode allowing guests to see their images shine with vivid colour and clarity. The event also included live DJ performances, and exclusive Samsung rewards for loyal community members.