KENYAN CREATORS EARN OVER SH47 MILLION THROUGH BRAND COLLABORATIONS ON TIKTOK

TikTok for Business is celebrating one year since it started in Kenya. It has been a successful year with many local brands using the platform to grow.

When TikTok for Business began last year, it partnered with local companies to help Kenyan brands succeed. Aleph Holdings helped with sales and services, while Wowzi managed partnerships with local creators. These partnerships helped Kenyan businesses learn how to advertise effectively on the platform.

One big success of the year is that over 200 local creators worked with brands and earned more than over Sh47 million ($350,000). Online shopping site Kilimall used TikTok’s automated ad systems and special shopping ads. This strategy led to over 152,000 purchases and increased their sales by six times in one quarter.

Consumer brand Godrej Aer focused on creative, TikTok-style videos and partnerships with creators. Their campaign got over 10 million views, doubled their sales from one month to the next, and helped them keep a leading 33 percent market share for three months.

Kenya’s creative success on the platform was also recognised internationally. At the TikTok Ad Awards for the Middle East, Turkey, Africa, and Pakistan region, the SKYTok campaign by SKY girls Kenya won a Bronze award. This award celebrates real and impactful partnerships between brands, creators, and communities.

Speaking on the platform’s milestone in Kenya,Jochen Bischoff, Head of Global Business Solutions, Africa at TikTok, said, “In just one year, we’ve seen Kenyan businesses unlock the true power of creativity and performance on TikTok. From fintech to consumer, e-commerce and telco – many industries are increasingly embracing TikTok’s full-funnel solutions to scale their growth and connect authentically with audiences.

These early achievements are only the beginning. We anticipate even more innovation, greater adoption, and stronger commercial impact in the year.”

TikTok for Business continues to grow in Kenya, the company says it will keep giving brands, agencies, and creators the tools and support they need to do well in the digital world.