SANAIPEI TANDE EXPLAINS WHY KENYA’S FILM INDUSTRY IS THRIVING MORE THAN MUSIC

Singer and actress Sanaipei Tande has weighed in on the state of Kenya’s entertainment industry, noting that the film industry is currently outpacing the music sector in terms of growth and job creation. 

Speaking on the Buzz Central Podcast with Cheptoek Boyo, Sanaipei shared her observations, stating that acting is providing more opportunities than music in Kenya. “Acting is giving a lot more job opportunities. We have so many shows coming up, new actors and actresses every day, and new production houses emerging. The crew has a huge wardrobe, hair, makeup, lighting, sound, camera. Those are jobs for a lot of people. I think acting is doing a lot better than music.“

The musician acknowledged that while Kenya produces a significant amount of music, much of it struggles to gain traction beyond local audiences. “There’s a lot of music coming out, but how much of it can be called African or global music that actually cuts across the continent and the world? We might still be struggling there, and not just as Kenya. I think there’s a lot of music where people assume it’s international, but it really is not.“

The Kash Money star concluded that, for now, the film industry offers more stability and growth opportunities than the music scene, citing the increasing number of shows and expanding job market.